Australian Bridal Industry Academy

National Designer of Dreams Awards

Penny Riddoch ranked among the top ten Designer of Dreams wedding photographers.

Penny Riddoch Photography has been ranked nationally in the top ten finalists by the Australian Bridal Industry Academy (ABIA) when they recently announced their National Designer of Dreams Awards. The ABIA conducts a series of awards each year to determine the best wedding suppliers in each mainland State. Combining the results of these State awards over 4 consecutive years determines the National Designer of Dreams Awards. The awards are determined solely by past brides, who have been through the process of organizing their own weddings and have subsequently rated each of their wedding providers based on four criteria: the quality of their product, the quality of service, value for money and the attitude of their staff.

A total of 7,560 wedding suppliers were rated in one or more years by brides across 41 categories over the period 2009-2012. Photographers are one of the largest categories with over 600 in Queensland alone. The number of brides who determined the list of qualifiers for the latest awards was 39,735.

The ABIA was founded in 1997 as a means of enabling past brides to evaluate the performance of their wedding service suppliers. These ratings help future brides to confidently select their wedding providers, knowing that past brides have independently ranked, rated and evaluated their performance.